I can do for you what I’ve done for Tony Robbins

building Business Breakthroughs, Int’l.

If you are a coach,

I can show you how to build your practice
into a thriving, successful Coaching Business

& Sidestep the 5 Critical Errors
most coaches make, trying to grow.

If you've ever asked yourself...

  • I know I am a great coach, why can’t I make a GREAT income?
  • How can I grow my coaching business when I really haven't been able to before?

Mitch Russo

Thursday 8:30 am

I go to a lot of conferences, masterminds and professional gatherings where coaches complain about how small their business really is. Some have grown a little, but few break through to build the kind of business that will create real wealth.

I watched and listened as so many talented individuals with all kinds of skills and abilities simply failed to make more than a meager living.



I realized that something was wrong!


I knew it wasn't just a matter of getting more clients, it was more about creating the business to serve the level of clients they need to address.... And then attracting them.



And Then It Hit Me!

Since I ran one of the more successful, prominent coaching and training companies for Tony Robbins and Chet Holmes, I was sure I could distill all the best practices I knew into a few simple, easy to follow techniques that were guaranteed to keep you safe, move you into action, making more money while creating the excitement you had when you first started. I knew I had to teach what I learned to others so they can be successful too.
So that's what I did!

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You’re a superstar Mitch! Extraordinary job, extremely well done! You demonstrated the power of really listening to the customer without judgement & they often solve their own problem. U owning it. It would be great if u would consider training others on the team with your skill! It’s a privilege to have u as a partner!
- Tony

INTRODUCING

Coaching System Architect


After working with clients big and small, I will now show you exactly how I help them grow rapidly and successfully.
These are all the techniques my clients actually use to build prosperous, scalable coaching companies!
Real thriving businesses with REAL value.

By the end of these 30 days you will learn:

  • How to charge what you’re worth (easily double your rates)
  • How to avoid most legal problems by using the same legal templates I’ve been using for
    15+ years (I paid attorneys thousands for these)
  • How to organize and run a coaching business that employs multiple coaches
  • How to hire perfect coaches for your clients
  • How to “clone” yourself so you can finally scale your business beyond yourself

What’s included in the program

  • Access to the private membership center where you access the 5 self paced training modules
  • The same blueprints used to run a 200+ people coaching organization (the same as Tony Robbins used!)
  • 3 hours of video instructions and 10 assignments and workseets
  • Legal agreements and contracts you need to protect yourself and your company, hiring agreements, client agreement and more, all in template form. These would cost thousands to have your lawyer create from scratch.
  • Two group coaching calls per month, for two months.
  • Acess to the private facebook forum for a full year

MODULE 1

The Foundation

How to Restructure ANd
Reimagine your Business

Believe it or not, most coaches, even working coaches, don't know their true value!
Most coaches set prices years ago and have never really changed them.

My challenge to you would be:

Do you know how to price your services at levels that are even more desirable to your clients, yet compensate you at a higher level just by repositioning what you do? Keep reading, because in Module 1 of my system, I show you how!

In fact, I have a way which
you can use to double your earnings
with absolutely no problem.

Think that's not possible? I promise you will see how with total clarity while I walk you through the process step-by-step!
When it comes to organization, very few coaches have a true system for running their company. Some coaches don't even treat their business as a company. They schedule clients around taking the kids to the dentist or working another part time job. Even those, who are professional coaches and doing well, can't seem to scale their business into generating real wealth. Why?

Because they don't have:

  • The plan.
  • The tools.
  • Or the systems to make that happen.

In this module, we will assess your services, your client base, your potential clients, and they best way to serve them. I will show you how to leverage your skills to take your coaching and your experience to a different level. You will do it by repositioning your services so you can reach a more lucrative audience.

  • Assess your true potential, catalog your knowledge
  • Define your fee structure and decide how to plan your expansion
  • Create a list of potential products and services
  • Take an inventory of your past clients and future potential!

"Most coaches simply haven’t accomplished what Mitch has accomplished. He has not just deep experience, but great outcomes to draw from."

"Our experience working with him was even better than I expected. I can’t imagine how any coach could be more effective than Mitch was at guiding us to the next level. We are inspired, motivated and very clear on what to do next. Everything was broken down and simplified."
- L. Doyle

MODULE 2

Have a "Bullet-Proof" Business

YOUR DOCUMENTS, CONTRACTS AND AGREEMENTS PERFECTED!

The critical error most coaches make: Improper contracts and documentation.

Statistically, most small businesses will be sued by either an employee, a client or possibly a prospect. My job in taking you through Module 2 is to keep you safe, make you as bullet-proof as legally possible and set the foundation for a scalable organization. I have paid attorneys for more contract creation, legal advice and handling of problems than most small business owners ever will, and what I discovered is that most problems can be avoided with just 3 simple agreements.

I spell it all out for you in simple terms AND
I give you the very agreements
(as templates) I spent years perfecting.

With these templates we make sure you stay safe from legal action AND your intellectual property stays yours!

Case Study:

Coaches Who Steal

I had a client who hired a coach who did very well in her business. She was one of her "star" coaches. She was always available to help with clients, until one day, my client discovered a dirty little "secret" about her "star" that she hoped she would never find.

She found that her loyal and perfect coach had stolen most of her original, IP (Intellectual Property) and posted it on her website as her own. The nerve! Not even giving my client credit, she was naturally upset.

After I calmed her down and explained how to deal with the situation, she felt confident that she could fix the problem. Using the feedback in her documentation pack I gave her, she took control of her coach and solved the problem, all while keeping her as an enthusiastic and passionate team member.

INSIDE MODULE 2, you’ll discover...

  • How to add the business logic to your coaching contract which minimize problems
  • Exactly what documents you need to have clients, staff and your contractors sign to eliminate the risk of being sued, ripped off or just plan taken advantage of.
  • How to hire staff without ever worrying about if you are inadvertently setting yourself up for problems with the IRS down the road.
  • Make use of my templates to create your documents, so legal expenses will be minimized, all while covering all the business logic and hidden traps most generic lawyers miss.
Complete Module 2 and be totally bullet-proof. Be safe and protected from legal problems while ensuring your staff can't take liberties with your carefully created intellectual property.

MODULE 3

Organizing Your Workflow

CREATE A SIMPLE COACHING STRUCTURE AND
ENSURE CLIENTS GET GREAT RESULTS.

This is the crux of how to run a successful business. By understanding and defining your how your business is organized, you practically guarantee clients get results, and your staff are there to support you while you support your clients.

After you complete Module 3, you will finally have your "coach management system" that will run your office, as well as ensure appointments AND assignments are kept.

When you see what I use to organize a coaching business, you will understand why I get the results I do for my clients. I will guide you through the very same process my clients pay me thousands to access.

  • Learn all the steps required to convert a prospect to a client quickly and efficiently
  • Have all of your communication ready to keep paying clients performing, new clients excited and past clients buying new services.

See the systems I use:

  • To ensure clients never miss an appointment with me
  • To make sure my documents are organized and archived
  • To track all activity with my coaches and my staff

    Build your system with the guidance in Module 3 to expand your business efficiently and rapidly.

"Mitch answered questions we didn't even know we had, but that clearly will save us a lot of time and energy we would have wasted trying to find our own way. He lifted up our vision to what was possible while also putting a firm foundation under that vision."
- Kathy Murray, Vice President

MODULE 4

How to Hire the Best of the Best Coaches

who are perfect for your clients.

Let's face it. We're all human, and none of us are perfect. But, by knowing in advance exactly what type of person you are looking for, you will minimize random applicants and find exactly who you need. When you learn what the key indicators are in a candidate's personality, you will save yourself a potential disaster with a future client.

Wouldn't you like to do that?

What you get in Module 4 is my complete hiring course that will teach you how to:

  • Write compelling, targeted ads that zero in on your perfect candidate
  • Use my time-tested, perfected technique for screening out the dreamers and dabblers
  • Use my resources for complete background checks that are more thorough than you've ever seen, all with permission from your applicant, but only if you have them sign my form, which I give you as part of this program.
  • Utilize my custom-designed personality assessments created just for coaching candidates.
  • Created just for coaches, this assessment zero's in on exactly what you need to know about hiring someone new.
  • Minimize time searching for, yet increase the quality of, every candidate you encounter.

Mitch is a Magician!

Could he, being in Boston, really find me a superstar in California? For a niche healthcare specialty staffing firm? Who lives within a reasonable driving distance to our office? The answer is no, he didn’t find one – he found TWO! Two very strong candidates with amazing work histories and qualifications. Mitch located them (and sifted through numerous others) in less than six weeks time. (For another position I’ve been working with another recruiter for 6 months and she is just now starting to produce candidates.)
- Kim Jones, President

Read the testimonial above; that's what you will learn when you complete Module 4.

BONUS MODULE 5

The Automated Training System Bible

The Roadmap to Cloning Your Skills, Knowledge, And Expertise.

You've spent years perfecting your craft. You've developed techniques that help your clients achieve astounding goals more quickly, and more successfully than anyone else. That's why your business is growing, and that's why you need to add more coaches to your business.

The only real problem is how do you transfer that knowledge, those skills, that immense body of experience to a brand new person? How do you ensure they apply the same exact tools and techniques to the same problems, the same way you do?

Here's what you get in Bonus Module 5: My complete overview that shows you exactly how to transfer your knowledge and your skills to another person so they apply your techniques as if it were their own.

  • Find out what techniques are essential to preserving your skills in the way that is most easily assimilated by another professional of your caliber.
  • Choose from three different techniques to transfer this knowledge, each with different costs and different levels of effectiveness.
  • Learn how to guarantee that, after your new-hire completes their training, they are ready to work with a client.

INSTANT BONUS 2

Group Q&A Call

I admit, there's a lot here and a lot to learn. There's a lot to implement and I want to make sure you are successful. My goal is to help you grow your coaching business so you can live the life you want, have the clients you want, and the time you need to enjoy your life.

That’s why I have set aside a full hour twice a month for 2 months after your purchase. You will be included in a group coaching session with me and my executive coaches who will answer any question you have about how to utilize any of the systems, techniques, or ideas included in this program.

Show up at this live group call and bring your questions (or submit them ahead of time) and we'll stay live and answer any and all questions you might have. You'll get a recording of this member's only call even if you can't make it.

INSTANT BONUS 3

How to Make Your Coaches Pay YOU!

All throughout my life, I've built my companies around independent coaches and consultants. Even if you think you are coaching a "standard" technique, I can show you how to take what you know, package it, and sell it to other coaches.

Using the tools and skills you will have acquired by going through my system, you will even be able to do this without spending a lot of your personal time. It's not for everyone and it may not be for you. But it added over $950,000 to my bottom line the last time I did it.

I provide a complete overview to you as your BONUS for investing in Coaching System Architect today


If you've read this far, you must be serious about changing your life, you must have a big vision of what your future should be. You probably know your financial goals as well.

So what is it you truly desire?

Most people seek success in the form of a growing business while at the same time spending more time on what they really want. I think you want those results too, or you wouldn't have read this far.

Let me ask you a question.

What is keeping you from having everything you want and more?

  • Think about the obstacles that have stopped you, or slowed you down.
  • Think about what happens if you don't fix the problems you have now.

What will happen if you don't fix your business?

What will happen if you don't reach your goal?

That's right, you'll be in the same place you are today.

It's time to take action.

  • If you're ready to build the business you've always dreamed of having...
  • And if you're ready to stop dealing with the problems of figuring out how to grow your coaching business, then pay attention, because I'm ready to help you get what you want.
  • You won't need to watch endless videos.
  • You won't need to spend months in classrooms.
  • You won't even need to spend thousands of dollars to do it.

Access my free report now by entering your name and email address below. In that report I will show you exactly how to avoid:
“The 5 Critical Mistakes Coaches Make Building Their Business… And How To Fix Them!”

Yours Free.



If you are ready to get started and know in your heart you want to build your business NOW, then make that investment now, you will be thrilled with the outcome, I guarantee you will.

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